Marketing Specialty Foods
Do you make the world's best brownie or the hottest salsa and want to sell it to the hungry public? Before venturing into the delicious, but competitive world of retailing specialty foods, take time to get some hard-headed advice and practical instruction to make your venture work. The following resources offer an introduction to the food industry and the importance of establishing a niche, carrying out market research, developing marketing strategies, and analyzing start-up costs. The directories listed can lead you to food distributors, ingredient suppliers, and retail outlets, while the internet sites and magazines will keep you up-to-date with industry trends.
Articles & Databases