Business & Entrepreneurship

Gale Business: Entrepreneurship

Information on opening, operating, and growing a small business including financing, managing, marketing, and accounting; contains sample business plans. To learn more about using this resource, check out this video tutorial.

Gale Business: Plan Builder

A step-by-step online planning tool for starting, managing and optimizing a business or nonprofit; the Gale Business: Plan Builder dashboard walks users through five areas of exploration to develop a business plan focused on long-term success.

Gale Business: Plan Builder requires each user to create a username and password. To set up your personal account, select “Visit the Resource” below, then “Get Started”, and then “First Time Here? Get Started." To learn more about using this resource, check out this video tutorial.

LinkedIn Learning (formerly Lynda.com)

LinkedIn Learning offers more than 16,000 online courses in seven languages, hosted by expert instructors with real-world experience. Courses on LinkedIn Learning include Leadership, Project Management, Mental Wellness, Job Hunting, Digital Marketing, Data Science, 3D Animation, and CAD.

For Mobile users: 
1. Download the LinkedIn Learning app from Google Play / App Store 
2. Open the app 
3. Select - "Sign In" 
4. Select "Sign in with your library card" 
5. You'll be prompted to "Enter your Library ID". Tap on the box and enter "bklynlibrary" (all lowercase, no quotation marks) 
6. Use your BPL library card number or username and PIN and click on "Continue". 
First time users will be prompted to select topics of interest.

Mergent Intellect

Access to public & private U.S. and international business data, executive contact information, First Research industry profiles, current D&B Key Business Ratios, job search, residential look-ups, and Census demographics.  To learn more about using this resource, To learn more about using this resource, check out these video tutorials:

• on Mergent Intellect’s Company Quick Search
• on Mergent Intellect’s Advanced Search
• on Mergent Intellect’s First Research Industry Profile

Mintel Reports Academic

Market research reports with analysis of consumer markets, companies, and brands.   

Unfortunately, the vendor restricts this resource to "view-only". You may not print or download from Mintel.

Plunkett Research Online

Market research, industry analysis and company profiles; Job seeker resources

To learn more about using this resource, check out this video tutorial.

Reference Solutions (formerly ReferenceUSA)

Business, physician, dentist, and residential directory listings; job postings; data for entrepreneurs to research target customers, competitors and suppliers. To learn more about using this resource, check out this video tutorial.

SimplyAnalytics

Demographic, business, and marketing data on a local level; users may create reports and maps with hundreds of demographic, business and marketing variables. 

Remote access to SimplyAnalytics is available to anyone within Kings County (Brooklyn) with a Brooklyn Public Library card. Exceptions to remote access content are below:

• PRIZM Premier behavioral marketing & audience segments and Nielsen Scarborough local market research are only available to users on-site at any Brooklyn Public Library location. PRIZM and Scarborough data is not available to remote users.
• On-site users will sign in to SimplyAnalytics with their BPL card number and PIN. Remote users will sign in to SimplyAnalytics with an email address and password. First-time remote users must follow the "Create an Account" link. You may have on-site and remote SimplyAnalytics accounts but these accounts are NOT connected. We apologize for the inconvenience.

Statista

Quantitative data categorized into 21 market sectors such as media, business, finance, and politics. To learn more about using this resource, check out this video tutorial. 

The Salesman's Guide

The Salesman's Guide Retail Buyers Database is for entrepreneurs and business owners seeking national buyers for their products in business categories like fashion, specialty foods, home furnishings, and more. Find and download contact information for store buyers.